The Bay Lights

The Bay Lights is 1.8 miles wide and 500 feet high LED light sculpture. Inspired by the Bay Bridge’s 75th Anniversary, artist Leo Villareal created a never-repeating display of 25,000 LED white lights across the western span of the Bay Bridge which connects Oakland to San Francisco. Within the first six months, the artwork had garnered half a billion media impressions and a nod from world-renowned public artist Christo Vladimirov Javacheff.

Illuminate The Arts needed an identity that succinctly told the story of the project while underscoring Leo’s visionary contribution to the bridge. The identity and supporting materials paid homage to the longstanding industrial workhorse that is the Bay Bridge, while hinting at the transformational possibilities of Leo’s ever-changing work of art.

The Bay Lights wordmark design
The Bay Lights business card design
The Bay Lights website homepage designed by Carl Bender
The Bay Lights website design
The Bay Lights website design
The Bay Lights lighting ceremony promotional posters
The Bay Lights Impossible Light booklet cover design
The Bay Lights Impossible Light booklet page spread design
The Bay Lights Impossible Light booklet page spread design
The Bay Lights Impossible Light booklet page spread design

Color

Black
R0 G0 B0
#000000
Silver
R170 G170 B170
#aaaaaa
Off White
R244 G244 B244
#f4f4f4

Typography

Helvetica Neue Regular
The Bay Lights design system Helvetica type
Helvetica Neue Thin
The Bay Lights design system Helvetica type
The Bay Lights Impossible Light booklet page spreads design
The Bay Light tote-bag design
The Bay Lights Lighting Ceremony Lanyards