The North Face

Outdoor clothing giant, The North Face needed an extensive set of icons to quickly communicate the complex technical features of each of their products and product categories, within a space no larger than fifty by fifty pixels. Working with Berkeley based design agency Tomorrow Partners and Design Director Katie Heit Gardner, early rounds explored a number of different stylistic directions before landing on a minimal, single-line weight approach that used one color to tell each story. The final set of over 80 icons was implemented on and used on product materials.