The Bay Lights is 1.8 miles wide and 500 feet high LED light sculpture. Inspired by the Bay Bridge’s 75th Anniversary, artist Leo Villareal created a never-repeating display of 25,000 LED white lights across the western span of the Bay Bridge which connects Oakland to San Francisco. Within the first six months, the artwork had garnered half a billion media impressions and a nod from world-renowned public artist Christo Vladimirov Javacheff.
Illuminate The Arts needed an identity that succinctly told the story of the project while underscoring Leo’s visionary contribution to the bridge. The identity and supporting materials paid homage to the longstanding industrial workhorse that is the Bay Bridge, while hinting at the transformational possibilities of Leo’s ever-changing work of art.