Born of the collaborative efforts of two whiskey lovers with a desire to create a distinctive small batch rye, Bender’s Whiskey Co. launched in 2013 on San Francisco’s, Treasure Island. Entering an already crowded market, the small company needed to set itself apart from other packaging on the shelf. To do so the brand leaned on the company’s San Francisco roots and their home on Treasure Island, creating seafaring themed graphics and type arrangements with a quirky, playful, vintage feel.
The end result was a brand that was quickly embraced by the cocktail culture of the Bay Area, and distribution by one of the largest distributors in the country with expansion to southern California, Colorado, Oregon, New York, and Washington D.C. Bender’s later went on to launch two additional offerings of corn and wheat based whiskies, expanding the visual system with a focus on the primary grains used in each.
