The North Face

Outdoor clothing giant, The North Face needed an extensive set of icons to quickly communicate the complex technical features of each of their products and product categories, within a space no larger than fifty by fifty pixels. Working with Berkeley based design agency Tomorrow Partners and Design Director Katie Heit Gardner, early rounds explored a number of different stylistic directions before landing on a minimal, single-line weight approach that used one color to tell each story. The final set of over 80 icons was implemented on thenorthface.com and used on product materials.

The North Face icon designs for breathable and wind resistant
The North Face icon set designed by Carl Bender
The North Face icon for running
The North Face icons for DWR, light weight, and stretch designed by Carl Bender
The North Face icon set designed by Carl Bender
The North Face icon design for climbing
The North Face icon for skiing
The North Face icon design for training
The North Face icon for snowboarding
The North Face icon for hiking
The North Face thermoball
The North Face icon designs for quick dry and trapped baffle